Most lawyers, and Law Firms, do not have a "vision" of their future.
That is to say -- they have no mental (or written) image of where they want to go or what they want to be. They may know that they are at "Point A," but they have no idea of what "Point B" looks like.
Oh, yes, they know that they want to make as much money - or be as "profitable" as possible; but, a true "vision" of their future is much broader than that.
A meaningful "vision statement" is typically a short, succinct and inspiring statement of what the lawyer or firm intends to become and to achieve at some point in the future. Visions usually refer to the category of intentions that are broad, all-inclusive and forward-thinking. It is the image that the lawyer or firm must have of its goals before it sets out to reach them. It describes aspirations for the future, without specifying the means that will be used to achieve those desired ends.
Can you imagine setting out to take a road trip with a brand new car without having a pre-determined destination in mind? It is possible, but not typical or preferable.
Or, can you imagine taking a vacation without knowing where you want to go, or what you want to do? Again, possible, but not preferable.
The same would seem true for a well-organized and planned lawyer or firm. How can they get to where they want to go if they do not know where that is? Or, how will they know if, or when, they get there?
Comments