When I hear a lawyer tell me that "business is lousy, I haven't received a call from, or had an appointment with, a prospective client in days," I ask them the following question: "Which do you consider the lesser evil, going to a Networking Event or visiting a Dentist for a tooth extraction?"
You would be surprised at the number of lawyers that would prefer a "tooth extraction" over attending a Networking Event.
Most lawyers are not only good at, but look forward to, "networking opportunities." They love meeting new people, finding out about new people, having new people meet and find out about them, and - best of all - deriving business from doing so.
But, not all lawyers are like that. And, few law schools address the subject of "Business Development."
For those of you readers who fall in that class that would prefer a trip to the Dentist, we have some GOOD news for you - - networking ain't all that bad !
Networking, simply put, is about meeting people and building relationships. The more people you meet, and the more relationships you build, the more your telephone will ring and appointments you will make with prospective clients.
As the old saying goes, "showing up is 50% of the game" (or, something to that affect).
Go to meetings and partake in groups which have an interest common with you. Volunteer - - let others know what you do - - focus on being helpful to others.
...and, when those who you meet are in need of legal assistance, if they do not know other lawyers (and, most people will not know other lawyers), they are sure to call on you rather than looking in the Yellow Pages for a lawyer.
Just ask those lawyers who are skilled at networking if it isn't as simple as that.